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Page Rank is Easy

in Business & Finance

Your website and its pages either rank or they don't.  There is no in between.  Since 75% of online users never scroll past the first page of search results (right? when was the last time you looked at Page 2?) it's critical that your pages rank high on the list.

In fact, over 60% of clicks go to the top 3 positions on the first page of search results, according the Marketing Sherpa research.

And when you combine these numbers with the fact that 70% of search engine users ignore the paid ads at the top and right of the page, how and where your pages rank is key to getting traffic and buyers to your pages.

To most of us, PageRank and how Google decides what pages to list first in search results looks and sounds a lot like this picture.

However when you take the models and math apart and look at what steps are actually required, what you have to do to get your website pages ranked at the top is really very easy.  Let me explain...

One of the first things you have to do is connect with Google and Google Analytics through a Webmaster account.  Tools available in your Webmaster account will give you the inside scoop and Google-centric view of what's happening with your site and pages.

STEP 1 - Sign up for a Google Webmaster account

(if you don't already have one)

Once you have your Webmaster account, if you have updated your site recently or changes any pages, you need to ask Google to send their spiders out to re-crawl your site.  Basically what that does is make sure that Google and Google Analytics has the latest and most up-to-date information.

Step 2 - Re-crawl your site

Sitemaps are next.  If you haven't heard of sitemaps or don't know how to create one for your website and its pages, do a Google search on the topic.  There are lots of free resources and sitemap tools to help you create one for your site.  If you are using Wordpress, check for sitemap plugins. And your Webmaster Tools include sitemap creation and submission.  One of the key aspects of sitemaps too is that they need to be in XML format, the preferred format used by Google.

Step 3 - Build a sitemap for your website and its pages

There are two key aspects of links, backlinks and how your website is put together.  Do your website and pages link to other sites?  Do you have your website set up with proper internal links? With these structures also pay some attention to the quality of your off-site links.  Google has recently de-emphasized the importance of links such that quality and not quantity are important now.

Step 4 - Create the right links for your site and its pages

I feel the need.  The need for speed! How fast your site loads is a key component of how Google assigns ranks to your site and pages. The faster and more efficient your site, the higher your pagerank is likely to be.  There are several ways to create a cache of site pages so that new visitors or returning visitors experience a fast-loading site.  You don't want to lose customers because they have to sit and wait for your site to load.  Basically you have 3-5 seconds (right?  our attention spans when we are on the internet have gotten incredibly short) to make sure your site loads and visitors can see your content.

Step 5 - Make sure your site and its pages load quickly

Content is still king on the internet!  Google pays attention to how fresh and unique your content is.  To get the highest possible rank for your site and increase your chances of being on Page 1 of search results (when people are looking for what you offer), make certain your content is better than your competition.  It's well worth taking extra time to accomplish this.

Step 6 - Freshen up your site content and pages on a regular basis

And as a final step, in order to get more attention from Google and its spiders (the tools that crawl then index your site and its pages), connect your website and its pages to Social Media.  Social has become more important recently and is now at a point where your social marketing contributes to your pagerank. Without it, your site and its pages will suffer from a lower-than-expected ranking.

Step 7 - Tie your site and pages to Social Media

That's it!  The seven easy steps you can take (now!) to increase your pagerank and boost your site and pages to first-page results.

Note: there are a few technical website things you can check on if you aren't seeing the results you want. These tend to be IT related and are probably best handled by professionals.  Once you have experience or if you have created several websites on your own, these are easy enough to check and fix.  You can also often get help from your web hosting service.


Top 7 easy things to do to increase your pagerank:

1) Sign up for Google Webmaster tools (if you don't have them) and check your most recent crawl statistics

2) Re-crawl your site to make sure the latest content and updates are included in Google indexing

3) Build a sitemap and submit with your Webmaster tools so that Google indexes your site and its pages

4) Create the right link structure within your site and get quality links (referrals) from other sites

5) Make sure your site loads really fast.

6) Freshen up and expand quality content for your site on a regular basis.

7) Tie your site and its pages to Social Media.

If you do these 7 things consistently you will see your site's pagerank increase and you will get to that first page of results.

To see the complete infographic on Pagerank, please visit this link:

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